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Launched: More Tea, Please.


Monday, February 25, 2008


An EP web experiment; an expanding showcase of juicy teapots!

© Editorial Pinch 2008

As soon as we discovered that Jodi Holiday over at Sympathy for the Kettle was sitting on the URL, www.MoreTeaPlease.com, we knew we had to design a little side project to brighten that corner of cyberspace. So here you have it, a celebration of teapots! Check back every Monday / Wednesday / Friday for new entries and, if you’re local (NYC!) and want us to photograph and include your pot or kettle, please contact us at thebird@editorialpinch.com!

Sneak Peek - Persona Editions!


Tuesday, February 19, 2008


© Editorial Pinch 2008

It just can’t be helped! These rough drafts for Sympathy for the Kettle’s Persona Tea Editions have been such a pleasure to create - from choosing the right blends, brand naming, and designing these juicy labels, that we had to throw them out there to be seen! Stay tuned for more blends and notification of their ETA at the tea house!

SFTK’s Latest Village Voice Ad!


Friday, October 5, 2007


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© Editorial Pinch 2007

We designed this super punchy print ad for Sympathy for the Kettle, set to appear in next week’s issue of The Village Voice. We highlighted the Fair Trade Tasting coming up on October 20th and left it at that - nice and simple. We hope this little ad with its Hall China silhouettes will lure you all to the teahouse on Saint Mark’s to browse the eclectic gifts and sip at a sumptuous brew of tea!

Best Bet for Teacher’s Pet!


Monday, September 24, 2007


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© Editorial Pinch 2007

A perfect post to get back into the swing of things at the EP Office: introducing the Back-2-School Box we developed for our favorite tea house, Sympathy for the Kettle! Consisting of three new tea blends and choice of reusable infuser or disposable tea bags tucked into an EP block-printed wooden box, it’s the perfect gift for the nerd in your life. Anti-Snooze is the ultimate morning tea to prevent embarrassing half-comatose head-bobbing at your morning art history lecture, Flu Fighter blends echinacea with other powerful herbs to ward off your roommate’s nasty flu and Hit the Hay is a relaxing herbal precursor to a good night’s sleep. This month, at the tea house or online, you can get the $45 box for just $29. A+

Just Out! SFTK News Brief #004


Wednesday, August 22, 2007

© Editorial Pinch 2007

It’s been such a busy week out here in LA, there hasn’t been a moment to post. But, yesterday we finally finished up Sympathy for the Kettle’s fourth newsletter and sent it out, so we figured we should let our readers in on the cool gadgets causing waves in the tea world. I’m a fanatic of the T-SAC, which I fill with Pu-Erh every time I travel and drive the poor flight attendant crazy with hot water requests. It’s such a simple concept, make your own tea bag, tie it up, good to go! The Ginza Tea Stick is pretty nifty too, definitely the more classy of the easy-brewing solutions. Either way, both are available at SFTK’s website, so hurry over and snatch ‘em up! On our end, we’ll try to get more posts in this week, but technically, Editorial Pinch is supposed to be on vacation…