We Are Editorial Pinch Design!

© Editorial Pinch 2008

© Editorial Pinch 2007

We designed this super punchy print ad for Sympathy for the Kettle, set to appear in next week’s issue of The Village Voice. We highlighted the Fair Trade Tasting coming up on October 20th and left it at that - nice and simple. We hope this little ad with its Hall China silhouettes will lure you all to the teahouse on Saint Mark’s to browse the eclectic gifts and sip at a sumptuous brew of tea!

© Editorial Pinch 2007

© Editorial Pinch 2007

A perfect post to get back into the swing of things at the EP Office: introducing the Back-2-School Box we developed for our favorite tea house, Sympathy for the Kettle! Consisting of three new tea blends and choice of reusable infuser or disposable tea bags tucked into an EP block-printed wooden box, it’s the perfect gift for the nerd in your life. Anti-Snooze is the ultimate morning tea to prevent embarrassing half-comatose head-bobbing at your morning art history lecture, Flu Fighter blends echinacea with other powerful herbs to ward off your roommate’s nasty flu and Hit the Hay is a relaxing herbal precursor to a good night’s sleep. This month, at the tea house or online, you can get the $45 box for just $29. A+

© Editorial Pinch 2007

One of our curious finds from the California Cactus Center is this little Bromeliad, the Bulbosa, a close relative of the pineapple! Tillandsias, commonly known as air plants, are rugged, tropical specimens which pull nutrients and moisture in through the little silver scales that cover their leaves, needing no soil to survive! We desperately want to take our newfound oddity back to Brooklyn, but it seems they’re not too keen on chilly weather… In the meantime, however, we’ll be working on patterns inspired by our Bulbosa’s wispy limbs and subtle, grayish-green palette.